There’s no underestimating the significance of a good logo. Being at the center of your branding, your logo must reflect the essence of your business and create an enduring impression.
When you create your marketing materials, from your business cards to your website, your logo will be among the most essential parts of your design. That’s why taking it for granted can be a monumental mistake. You should be willing to devote some time to it.
The good news is, you no longer have spend a big amount to hire a professional designer. These days, you will find plenty of websites that let you make your own, with the help of user-friendly editors that come with several customization options.
Most of all, there’s no need for any technical expertise or design knowledge whatsoever. These tools are highly intuitive, meaning you only need to follow certain instructions. For example, some sites will ask you a few questions about your business and provide logo suggestions based on the information you submitted. Then you can conceptualize and personalize your logo and then download for any purpose and in any format you need.
The following are tips to help you make the perfect logo design:
a. Choosing Colors – Use colors that reflect your brand’s spirit. So if you sell toys for children, bright hues are ideal. If you sell insurance, you can go with more professional and subdued shades. In fact, there is thing called psychology of colors. Learn it and apply it in your choice of colors.
b. Size Optimization – Make sure your logo looks good for different resolutions or materials. In other words, it should be scalable. You don’t want to have to keep adjusting the size for each purpose.
c. Getting Inspiration – You can’t copy a logo that you like, but it can always inspire you to create something as beautiful. If you check online, there are many websites that feature the most successful logos. Let them serve as your guide as you build your own.
d. Sustainable Design – While it’s okay to update your logo from time to time, you can’t do it every week. Note that a logo only works if it is consistent because the goal is mainly to identify your brand. If you change yours ever so often, you will only confuse the market and that will work against your brand.
e. Simple Is Memorable – Finally, and without a doubt, simpler logos are proven to be more memorable. You can be creative, but not too much. Remember that function is always number one.